Six Ways to Optimize Your SEO Content
You can employ as many different ways to optimize content, just as you can to cook certain recipes. However, there is always a certain “recipe” if you will, that lends itself well to proper content optimization. I would like to examine six ways you can better optimize your content in order to help improve its reach, amplification, and overall exposure.
Consider Increasing the Average Word Count of Your Articles
Tests have recently shown an improved performance in articles that are longer in length, usually around 1.700 or more words. The jury is still out on this however, because it seems to depend on the competition and what they are doing within the SERPs for a specific industry. If your competition is only writing 400 word articles on their websites, then they shouldn’t be too difficult to beat with a 2,000 word article. Saying a blanket statement like “write 2,000 words to beat everyone” without paying attention to quality is asking for trouble.