April Fools: Matt Cutts Returns to Google Search Quality Team

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Matt Cutts Returns

APRIL FOOLS. Sorry SEOs…this was Site Objective’s April Fools joke for 2016.

In the latest search news today, Matt Cutts has returned to the Search Quality Team at Google as the Search Quality Senior Spam Fighter. When announcing his return, he had this to say: “I was pretty saddened as of late by the moves that Google had been taking in search. Not very excited. I decided to move forward with a few ideas that I think will help make search spam a thing of the past.”

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Google Penguin 4.0 Launching? Don’t Lose Your Lunch Yet

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Google Penguin 4.0 Launching? Don't Lose Your Lunch Yet

Sunday, January 10, 2016 has seen significant SERP activity. So much, in fact that Christoph Cemper of LinkResearchTools.com and Barry Schwartz of SEroundtable.com believe that the latest Google Penguin 4.0 update has started. However, Barry is taking the more conservative approach as to not confirm anything until we have confirmation from Google.

It is hard to believe it is not Penguin since we have not seen such activity in the SERPs since the 2014 Pay Day Loans update.

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