Google Penguin 4.0 Launching? Don’t Lose Your Lunch Yet

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Google Penguin 4.0 Launching? Don't Lose Your Lunch Yet

Sunday, January 10, 2016 has seen significant SERP activity. So much, in fact that Christoph Cemper of LinkResearchTools.com and Barry Schwartz of SEroundtable.com believe that the latest Google Penguin 4.0 update has started. However, Barry is taking the more conservative approach as to not confirm anything until we have confirmation from Google.

It is hard to believe it is not Penguin since we have not seen such activity in the SERPs since the 2014 Pay Day Loans update.

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Why Everything You Know About Duplicate Content Is A Lie

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Why Everything You Know About Duplicate Content is a Lie

Duplicate content is not always about copied content. Of course, there is plagiarism and downright copying and pasting. And yes, doing both of them is illegal, even online. But, yet, there are less obvious ways that duplicate content can present itself on a website. Let’s take a look at some of the more obvious and less obvious ways that duplicate content can end up on a website.

Using The Same Content From Page To Page For Local SEO

This is one of the more obvious ones. You have a site optimized for local SEO. But, as you add content, you just add the same content from page to page. “Google won’t know the difference,” you say. You switch the local information and replace it with information for each local page. A few weeks later you see your site has dropped in local results, as well as traffic. What happened?

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SEO Is Not Dead. It’s Evolving. Here’s Why.

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SEO Is Not Dead It's Evolving - Here's Why

SEO is dead. Social media is dead. Link building is dead. Everyone wants to tout long-time online marketing strategies as being dead to create link bait. The problem with this link bait is that it is often times either inaccurate or down right wrong. Creating such link bait delivers false information to those who don’t know any better, or just plain don’t get it. As a result they may agree with it, even though it’s wrong. Let’s discuss whether or not these strategies are dead, and determine the real facts and fallacies surrounding these misnomers.

SEO is Dead? Hogwash!

First of all, SEO is not dead. Spamming is dead. If you’re talking about keyword stuffing, it used to work back in 2003. That was not SEO. Keyword stuffing was also not allowed by Google’s terms and conditions at the time, though some SEOs want you to believe it was a valid tactic. SEO has evolved into a white hat process. This process creates a long-term relationship with the search engines. There are still black hat strategies that also work. Google is plugging those holes faster than you can take advantage of them.

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Today You Will Find Me on Search Engine Journal’s Marketing Nerds Podcast

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SEJ's Marketing Nerds Podcast - How to Succeed in Local SEO for Multiple Locations

I am excited to announce that today, you will find that Search Engine Journal has interviewed me for their Marketing Nerds Podcast!

Kelsey Jones, the Executive Editor of SEJ and I will be discussing my post from July, The Complete Guide to Local SEO for Multiple Locations. My article achieved over 4,400 reads and over 1,400 shares.
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Content Writing Mistakes That Make You Look Dumb

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Content Writing Mistakes That Make You Look Dumb

Creating 99.9% Similar Content From Page To Page — Or: We Created a Local SEO Campaign That Is Not Going To Do Well In Organic Too

We have all been there. We do a site search, land on a local page, and find that when we browse the various pages on-site that the content has been changed but only with one paragraph. The problem is that this type of content is not valuable. Does it answer your query? No. Does it provide enough information for you to contact the establishment so you can make your decision about what to do next? Usually, sites in this category tend to only do well in local rankings, and will not necessarily do well in organic search.

The goal of any local campaign is to make sure that it does well in organic too. In order to ensure that this happens, it is necessary to target a dual purpose: write content for local just as if you were doing so for organic. Why? Because, by doing this, you will get both the local focus and organic focus. This will help in several ways: by driving local traffic, organic traffic, and increasing your conversions as the result of super targeted SEO. There is clearly a superior benefit to doing content in this way because you get the additional super charge to your traffic by targeting both approaches.

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Six Ways to Optimize Your SEO Content

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Six Ways to Optimize Your SEO Content

You can employ as many different ways to optimize content, just as you can to cook certain recipes. However, there is always a certain “recipe” if you will, that lends itself well to proper content optimization. I would like to examine six ways you can better optimize your content in order to help improve its reach, amplification, and overall exposure.

Consider Increasing the Average Word Count of Your Articles

Tests have recently shown an improved performance in articles that are longer in length, usually around 1.700 or more words. The jury is still out on this however, because it seems to depend on the competition and what they are doing within the SERPs for a specific industry. If your competition is only writing 400 word articles on their websites, then they shouldn’t be too difficult to beat with a 2,000 word article. Saying a blanket statement like “write 2,000 words to beat everyone” without paying attention to quality is asking for trouble.

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The Art of Communication Through SEO Reporting

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The Art of Communication Through SEO Reporting

What is a report without an eye-catching design? A drab piece of paper filled with texts, columns, and rows. The creativity of SEO does not just stop at SEO. It continues throughout the reporting process and should be an important part of every portion of your SEO work. The three main objectives of building your own eye-catching, beautiful reports lies in the three letters of the acronym: ROI (there’s that pesky acronym again!).

Reviewing Performance and Analytics

Beautiful reports provide simple, easy to understand reviews of performance benchmarks, analytics goals, and a month to month, year to year identification of issues in strategy. These reports at the end of the day lend to an improvement in communication from the SEO to the CEO, and should optimize the reporting process and make everything more efficient. If discussion of analytics and all of these details turn into a long tome of useless information, it may be time to revamp your reporting strategy.

Ongoing Strategy Improvement

Using beautifully designed reports that display analytics data on a monthly basis will give you an opportunity to review and make adjustments to SEO strategy. Is what we are doing working or is it resulting in…no results? If the former, then you won’t have to make any changes. If it’s the latter, then you will probably want to re-examine and make adjustments to your strategy to take advantage of potential gains in traffic and conversions.

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