Duplicate content is not always about copied content. Of course, there is plagiarism and downright copying and pasting. And yes, doing both of them is illegal, even online. But, yet, there are less obvious ways that duplicate content can present itself on a website. Let’s take a look at some of the more obvious and less obvious ways that duplicate content can end up on a website.
Using The Same Content From Page To Page For Local SEO
This is one of the more obvious ones. You have a site optimized for local SEO. But, as you add content, you just add the same content from page to page. “Google won’t know the difference,” you say. You switch the local information and replace it with information for each local page. A few weeks later you see your site has dropped in local results, as well as traffic. What happened?