SEO Is Not Dead. It’s Evolving. Here’s Why.

Written by   in 
SEO Is Not Dead It's Evolving - Here's Why

SEO is dead. Social media is dead. Link building is dead. Everyone wants to tout long-time online marketing strategies as being dead to create link bait. The problem with this link bait is that it is often times either inaccurate or down right wrong. Creating such link bait delivers false information to those who don’t know any better, or just plain don’t get it. As a result they may agree with it, even though it’s wrong. Let’s discuss whether or not these strategies are dead, and determine the real facts and fallacies surrounding these misnomers.

SEO is Dead? Hogwash!

First of all, SEO is not dead. Spamming is dead. If you’re talking about keyword stuffing, it used to work back in 2003. That was not SEO. Keyword stuffing was also not allowed by Google’s terms and conditions at the time, though some SEOs want you to believe it was a valid tactic. SEO has evolved into a white hat process. This process creates a long-term relationship with the search engines. There are still black hat strategies that also work. Google is plugging those holes faster than you can take advantage of them.

(more…)

Six Ways to Optimize Your SEO Content

Written by   in 
Six Ways to Optimize Your SEO Content

You can employ as many different ways to optimize content, just as you can to cook certain recipes. However, there is always a certain “recipe” if you will, that lends itself well to proper content optimization. I would like to examine six ways you can better optimize your content in order to help improve its reach, amplification, and overall exposure.

Consider Increasing the Average Word Count of Your Articles

Tests have recently shown an improved performance in articles that are longer in length, usually around 1.700 or more words. The jury is still out on this however, because it seems to depend on the competition and what they are doing within the SERPs for a specific industry. If your competition is only writing 400 word articles on their websites, then they shouldn’t be too difficult to beat with a 2,000 word article. Saying a blanket statement like “write 2,000 words to beat everyone” without paying attention to quality is asking for trouble.

(more…)

The Art of Communication Through SEO Reporting

Written by   in 
The Art of Communication Through SEO Reporting

What is a report without an eye-catching design? A drab piece of paper filled with texts, columns, and rows. The creativity of SEO does not just stop at SEO. It continues throughout the reporting process and should be an important part of every portion of your SEO work. The three main objectives of building your own eye-catching, beautiful reports lies in the three letters of the acronym: ROI (there’s that pesky acronym again!).

Reviewing Performance and Analytics

Beautiful reports provide simple, easy to understand reviews of performance benchmarks, analytics goals, and a month to month, year to year identification of issues in strategy. These reports at the end of the day lend to an improvement in communication from the SEO to the CEO, and should optimize the reporting process and make everything more efficient. If discussion of analytics and all of these details turn into a long tome of useless information, it may be time to revamp your reporting strategy.

Ongoing Strategy Improvement

Using beautifully designed reports that display analytics data on a monthly basis will give you an opportunity to review and make adjustments to SEO strategy. Is what we are doing working or is it resulting in…no results? If the former, then you won’t have to make any changes. If it’s the latter, then you will probably want to re-examine and make adjustments to your strategy to take advantage of potential gains in traffic and conversions.

(more…)