Brian Harnish started in the industry in 1998, learning cross-browser, cross-platform web development by studying HTML, using notepad, and learning graphics with Adobe Photoshop. CSS followed shortly thereafter. His specialty is developing websites from scratch, which has now shifted to WordPress development almost exclusively.
Having worked at agencies, with large, medium, and small brands, Brian’s expertise is honed over many years writing, watching, and working on SEO. Now, through Site Objective, he hopes to share his knowledge with businesses around the world. What is your website’s objective?
The concept of Site Objective’s brand of SEO builds on the concept of “least imperfect” from Bruce Clay’s SEO methodologies. As Bruce would say, we don’t want to reverse-engineer an algorithm that has more than 200 points that could be considered SEO ranking factors. That would be impossible. Instead, my objective is to give advice that aims to modify the most relevant factors that will help sites achieve rankings against their competitors based on what Google is really rewarding. That is the ultimate goal.