Google Penguin 4.0 Launching? Don’t Lose Your Lunch Yet

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Google Penguin 4.0 Launching? Don't Lose Your Lunch Yet

Sunday, January 10, 2016 has seen significant SERP activity. So much, in fact that Christoph Cemper of and Barry Schwartz of believe that the latest Google Penguin 4.0 update has started. However, Barry is taking the more conservative approach as to not confirm anything until we have confirmation from Google.

It is hard to believe it is not Penguin since we have not seen such activity in the SERPs since the 2014 Pay Day Loans update.