What is a report without an eye-catching design? A drab piece of paper filled with texts, columns, and rows. The creativity of SEO does not just stop at SEO. It continues throughout the reporting process and should be an important part of every portion of your SEO work. The three main objectives of building your own eye-catching, beautiful reports lies in the three letters of the acronym: ROI (there’s that pesky acronym again!).
Reviewing Performance and Analytics
Beautiful reports provide simple, easy to understand reviews of performance benchmarks, analytics goals, and a month to month, year to year identification of issues in strategy. These reports at the end of the day lend to an improvement in communication from the SEO to the CEO, and should optimize the reporting process and make everything more efficient. If discussion of analytics and all of these details turn into a long tome of useless information, it may be time to revamp your reporting strategy.
Ongoing Strategy Improvement
Using beautifully designed reports that display analytics data on a monthly basis will give you an opportunity to review and make adjustments to SEO strategy. Is what we are doing working or is it resulting in…no results? If the former, then you won’t have to make any changes. If it’s the latter, then you will probably want to re-examine and make adjustments to your strategy to take advantage of potential gains in traffic and conversions.