Why is Technical SEO Important?
SEO has been the backbone of a successful digital marketing strategy over the years. In today’s competitive age, proper SEO is an integral part of any thriving businesses, online stores, web sites, and blogs. With that being said, a successful SEO’s backbone, on the other hand, is none other than technical SEO.
Technical SEO is a fundamental part of your web site. Even if you have the most compelling content and the most attractive products, without proper technical SEO, you would be nothing.
The initial goal of Technical SEO should be to fix errors and make a site fully crawlable and indexable. Everything after that is gravy, but after this, you can reasonably go after search engine rankings.
What is Regular SEO?
Regular SEO, or organic SEO, is the process of optimizing your websites to increase its traffic (or users who may be arriving on the page) through the search engines. You optimize your web site so that search engines (like Google) can crawl and index your site easily. Crawling means search engines can access and analyze your web site.
Indexing means that your web site shows up in a search engine’s result, regardless of whether or not it is at position #300 or position #3. Your site being indexed is a good thing.
Proper SEO entails having unique and original content as well as good SEO keyword targeting to increase your rankings in search engine results. Tweaks to these attributes all depend on a variety of factors, but most importantly, they depend on what your competition is doing compared to you.
An SEO friendly site can then appear in the SERP (search engine results page) where web users can see and access it.
To make all those things possible, a proper technical SEO who has the experience and knowledge of how to get the results you seek is what you need.
Technical SEO, from the word “technical”, pertains to the code, files, graphics, media, and structure that makes up your web site. It helps search engines find, access your site, and place it in SERPs. It is the main reason why people can view and use your website. Technical SEO is a necessity, especially for online businesses.
What is the Importance of Technical SEO?
SEO has gone mainstream. Everyone is using it. The whole web is brimming with various and up to date digital and business strategies. On top of that, technological innovations like smartphones, Google Assistive apps, and voice searches are also on the rise.
It is the duty of technical SEO professionals to up their game and keep up with the ever-changing world of technology. Your chance to stand out in the competitive digital market lies with technical SEO.
A high-quality technical SEO leads to high-quality web site performance which improves your site traffic. Your ranking in search engines will then increase, making you a top-notch contender in the SERPs. That means your business, product, and brand is more visible to potential consumers or customers than any other in the digital market.
So you see, the best tactics and strategies in technical optimization is the heart of a successful business.
Here are some important aspects of technical SEO:
Smartphones are designed for everyone’s convenience. You can do absolutely anything with the use of it. Desktop traffic has declined its popularity with the emergence of these smartphones. You need to make sure that your web site is optimized to cater mobile users. It means that:
- People can easily access your site by using their phones,
- Your website is responsive to screen changes,
- Mobile version should still include your site’s important and high quality content,
- Readable texts, proper formatting, has mobile friendly designs among many other requirements.
Site Speed is Critical
Both the desktop and mobile versions should run with high speed. Loading time is a critical factor to both customers and search engines.
Google, for example, hates website lags. They will instantly drop you down the search results when they detect such instances in your site.
Some factors that can affect your loading speed are as follows: Images are too big and not optimized, pages are oversaturated with templates, confusing redirects, and no browser caching.
Your site should be easily accessible to both users and search engines. Here are some ways to ensure that:
Create a siloed website architecture with deep links to interior topically-relevant pages. Populate these silos with significant, high-quality content discussing your site topic in-depth.
Use robots.txt- this will tell the search engines which parts or pages of your site can be indexed (accessible) and which are not.
Secure browsing and optimized URLs & meta tags- to ensure a safer web experience, use HTTPS for your site. It improves the site’s security. Google is big on security. And, for faster speeds, HTTP/2 is a newer protocol you can implement as well. HTTP/2 lets you take advantage of multiplexing, or requesting more than one file at the same time. Server efficiency and speed can get a large boost as a result.
Also, keep your URL clean and clear to avoid errors. It should only contain keywords and should only state what that specific page is all about. Try to avoid dynamic parameters if at all possible. The more dynamic parameters you use, the more confusion you can cause to spiders. Dynamic parameters are not an absolute no, just make sure you implement them correctly for maximum SEO value.
Keep your meta description keywords clean, concise, along with a properly optimized page title. This is the one that users will see in the SERPs. This will provide them a short description about your website that displays underneath that page title in the SERPs.
Provide an XML Sitemap – a sitemap makes your site readable to search engines. This way, they can crawl into your pages and include them in the SERPs.
The Right keywords – identify the best keywords (words that people usually use to search in search engines) and phrases to use and add them to your title, heading, URLs, and content. The right keyword use can help improve your site’s traffic significantly.
Fix Site Errors
Another thing that both customers and search bots despise are site errors. Check and deal with site errors (404 errors, URL not found), broken links, duplicate contents, unending data, and large-sized pages.
These are just some of the key factors that make technical SEO important in a web site.
Quality technical SEO work can make or break a company’s success. Excellent technical efforts to your site that meets a search engine’s algorithmic requirements are highly favored.
With today’s modern advancements, digital marketing has become trickier and complex. Every day, new competition arises; new technological development appears; new trends come to light. Keeping up with your competition is a required SEO strategy for success.
It’s not just about setting it and forgetting it any longer. You must become an active participant in your website’s overall performance and ultimately its visibility in the SERPs.